The Asset Manager's Guide to Differentiation

Allocators evaluate managers who have a clear edge and those who don’t. Investors will have a natural bias to allocate with managers who provide a unique value proposition and the strongest investment rationale. Those managers who can point to their competitive edge, and prove it, are ahead of the pack. 

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Jennifer BrunoComment
6-Step Social Media Strategy for Asset Managers

Reaching any audience and making a connection requires human interaction. Like a dinner party, a cocktail party or a chat over coffee, social media is essentially just another way to start a dialogue with a specific audience.

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Jennifer BrunoComment