For 25 years, Catalyst built fund managers’ pitch decks, tear sheets, and investor letters by hand. That methodology is now an agentic platform — CapitalFormation.ai — and it’s live.
Founded by Jennifer Bruno, Catalyst has worked alongside asset managers through every stage of the capital raise — from first positioning to final close.
Jennifer Bruno brings 20+ years in alternative investments — investor relations, capital raising, and marketing — to every engagement. A journalism degree shapes how she works: ask the sharper question, cut the jargon, respect the audience.
After a decade of advising Catalyst clients — hedge funds, CTAs, digital asset managers, VC and PE — she deeply understands how to help fund managers sharpen their story and build the marketing infrastructure allocators prefer to engage with. She currently also serves as Director of Investor Relations for a multi-strategy asset manager — an insider's perspective that informs every tool Catalyst builds.
Today, Catalyst is evolving from a traditional advisory firm into a (1000x more efficient) platform: Capital Formation Intelligence — practical tools, frameworks, and AI-enhanced resources that put a decade of playbooks into the hands of the managers building what's next.
By the time your prospects are lining up to hear about your offering, you realize you don't have time to keep them waiting…and you can't show up empty handed. And as a new or emerging business, you can't afford (or prefer not to) spend a fortune on investor materials and you don't have weeks or months to get up and running.
Choose the plan that fits your firm's needs. All plans require an approved application.
Capital Formation Intelligence pairs the latest technology and systems with a decade of allocator-tested playbooks. The result: a platform that's faster, smarter, and a fraction of the cost of traditional creative agencies — without sacrificing the quality serious investors expect.
Want a human in the loop? You can book paid 1:1 time with Jennifer when you want another set of eyes, a sharper line, or someone who's been through the raise before.
All plans require an approved application. See full features and current pricing on the platform.
capitalformation.ai is 25 years of fund marketing, made fast. It interviews you, captures your brand and your voice, then your dedicated agent builds your materials in minutes — drawn only from your story, never a template. It’s live now.
Apply for Access →Turn your real edge into a pitch that lands — decks, teasers, and one-pagers built on the structures allocators actually read.
Letters, updates, and fundraising narratives that compound credibility between meetings — not scramble for it after.
The workflows, sequences, and CRM patterns we've refined over a decade, codified into tools you can run yourself.
Copy, messaging, and research support tuned to institutional-grade standards — so drafts start at 80%, not zero.
Visual identity, site architecture, and content systems built for firms that compete on credibility.
What's working in capital formation right now — distilled from the managers and allocators we work with every week.
Access to CapitalFormation.ai is application-based, even now that it’s live. We built it this way so every firm inside the platform gets the attention the work requires.
Tell us about your firm, your stage, and what you're raising. We review every application personally and respond within a few business days.
Once accepted, you'll work through a patent-pending dynamic interview — roughly 100 questions tailored to your strategy, structure, and audience.
Your answers become drafts — decks, teasers, one-pagers, and communications — built on allocator-tested structures and written the way you actually speak.
Capital Formation Intelligence is designed for any firm that needs to tell a sharp story to sophisticated investors — asset managers raising across alternatives, and wealth managers/RIAs building client-facing practices.
Launch messaging, investor letters, and capital raise systems.
Program narratives, performance reporting, and allocator-ready positioning.
Thesis-first positioning and LP updates for emerging and established managers.
Institutional-grade narratives that translate novel strategies into credible stories.
Fund narratives, DDQs, and LP communications that compound trust.
Practice positioning, client communications, and growth systems that earn introductions.
Why the firms winning today treat fundraising as a system that runs year-round — not a push that begins at launch and ends at close.
Ten years of teasers, decks, and DDQs — and what we've learned about the three minutes that decide the meeting.
A simple model for thinking about the tools, content, and systems a modern manager needs to raise with clarity.
CapitalFormation.ai is live, and I’m bringing in a limited number of founding members — I read every application myself. If you’re raising and want your edge on the page, apply on the platform.
Applications are reviewed personally. You can reach Jennifer directly at jen@capitalformation.ai.